British Museum: o lectie de marketing

N-o sa va bat capul prea mult cu British Museum; o sa vorbesc putin doar despre modul in care un muzeu poate deveni o afacere rentabila: curtea interioara a fost acoperita cu o cupola de sticla sub care exista restaurante, magazine de cadouri si centre de inchirieri de dispozitive mobile pentru cei care vor sa auda in propria limba explicatiile unui ghid.

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